Behind an elegant-looking corporate gift set, there is one small element that actually conveys a big message, namely logoFor a brand, a logo is not just an identifier, but a symbol of value, quality, and credibility.
But did you know? The same logo can feel completely different when printed using different techniques. Some logos look exclusive because they're carved directly into wood, while others stand out with bright colors on metal surfaces.
At Kaisae, we believe that the right logo printing technique will strengthen the impression you want your brand to convey. Therefore, we provide a variety of logo application techniques that you can adjust to your product type, event needs, or company visual identity.
In this article, you'll learn about the 6 most popular logo application techniques on Kaisae, including the advantages and disadvantages of each, as well as tips for choosing the best technique for your needs.
1. Laser Engraving: Natural and Exclusive Touch
If you want elegant and long-lasting results, engraving or laser engraving technique could be the best option. This technique works by permanently engraving the logo onto the product's surface using a laser beam. The results are not only precise but also exude an exclusive feel because they don't use any ink at all.
Laser engraving is very suitable for products with natural materials such as wood, bamboo, metal, and glass. For example, on a bamboo tumbler or wooden gift box, the logo will appear to blend into the material—without detracting from the natural beauty of the material.
Furthermore, because it doesn't use ink, the engraving won't fade, smudge, or peel easily. This is why this technique is often used for exclusive products, premium gifts, or long-term branding merchandise.
2. UV Print: Sharp Colors, Flash Results
Need to print a full-color logo quickly and with striking results? UV printing is the solution. Using UV light technology, the ink dries immediately on the product's surface upon printing. This not only speeds up the process but also ensures sharp, fade-resistant results.
UV printing is ideal for surfaces hard and flat such as acrylic, metal, plastic, or wood. Your logo will appear in vibrant colors, even on complex designs or gradients. Perfect for branding that emphasizes modern, digital, and professional visuals.
If you want a gift set with a luxurious appearance but still fast processing, UV printing could be your favorite technique.
3. Decal (Transfer Sticker): Flexible and Full Color
Sometimes, you need a solution that's flexible, fast, and adaptable to unusual product shapes. This is where decal Or transfer stickers are a practical option. The logo is printed on a special sticker, then applied and heated to adhere perfectly to the product's surface.
Decals are very suitable for use on products with curved surfaces such as mug, drinking bottle, or stainless steel tumbler. This technique allows for full color printing, complex designs, and even photographs.
The advantage is that you can easily change the design without having to alter the production process too complicated. It's no surprise, then, that this technique is often used for branding events that require a display that matches the theme or sponsor's logo.
4. Screen Printing: The Mainstay for Large Production
If you have a simple design and want to print in large quantities, screen printing is the answer. Although classic, screen printing is still very effective for printing logos in 1–2 solid colors on various media such as cloth, plastic, and wood.
This technique presses ink directly onto the surface of the product using a screen, and the results are very suitable for event goodie bags, seminar pouches, or mass promotional merchandise.
While it can't print intricate details or gradients, screen printing offers advantages in cost and speed. For mass-produced products such as event gifts for institutions or universities, screen printing remains the preferred choice.
5. DTF (Direct to Film): Freehand Printing for Fabric
DTF or Direct to Film DTF is a new technology that can print full-color logos with high detail on fabric surfaces. Unlike screen printing, DTF prints the design onto a special film, which is then transferred to the product using a heat press.
The result? Sharper, more flexible, and capable of printing gradients or artistic images. Products like tote bags, pouches, and t-shirts so it is a medium for free and creative design expression.
DTF is perfect for those of you who want to stand out at community events, startup conferences, or personal branding projects that require custom designs on a small to medium scale.
6. Sublimation: Prints that are fused to the product
Different from other techniques, sublimation The logo isn't applied to the surface, but rather integrated into the product itself. This process uses heat to transfer ink to a specially coated product, resulting in a smooth, non-peeling finish.
This technique is widely used for products made from polyester or special coating like lanyards, tumblers, and mugs. Because the ink absorbs into the material, the color becomes more durable and is not easily damaged even after repeated washing.
If you want a smooth, durable finish and the ability to print full designs without shape limitations, sublimation is a highly recommended technique.
Conclusion
As the demand for personalized gift sets for companies, agencies, and formal events increases, choosing the right logo application technique becomes increasingly important. Each method has its own strengths, and your choice will impact the quality of your brand's perception.
Still confused about choosing the most suitable printing technique for your product? Visit our website now and contact our team Consult your needs with the Kaisae team now.
We are ready to help you choose the best technique, tailored to your materials, budget, and production schedule.
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